Biohackers like it. Athletes and Joe Rogan do, too. Stanford neuroscientist and podcaster Andrew Huberman says it “sharpens the mind.” On social media, health and wellness influencers explain how they use it for a pre-workout boost or as part of their “stacks.”
Nicotine, the stimulant that makes cigarettes so addictive, is getting a reputational makeover. As smoking rates fall in the U.S., companies and influencers are pushing the purported cognitive and health benefits of indulging in oral nicotine and other products.
