Protein is having a moment—from TikTok cottage cheese hacks to high-protein everything lining grocery store shelves—and now even America’s most nostalgic comfort food is getting a functional upgrade.
Kraft Heinz just announced Kraft Mac & Cheese PowerMac, a new take on its iconic blue box that more than doubles the protein (17g) and adds fiber—without changing the signature taste consumers grew up with.
This launch taps directly into the broader “protein craze
Kraft Heinz just announced Kraft Mac & Cheese PowerMac, a new take on its iconic blue box that more than doubles the protein (17g) and adds fiber—without changing the signature taste consumers grew up with.
This launch taps directly into the broader “protein craze
