The range of functional beverages is expanding as new demands appear in the market. GLP-1 drugs are growing in popularity and influencing how supplemental nutrition is moving from foods and snacks into hydration solutions. An increased health-consciousness among consumers leads them to seek more nutrients from drinks.Nutrition Insight sits down with Nirmal Patel, R&D scientist II at Prinova, to discuss hydration trends, the importance of setting an intended market, and how functional beverages are tapping into GLP-1 solutions.
