As global policymakers and healthcare advisers move to curb ultra-processed foods (UPFs), the UK medical journal The Lancet has published a three-part series outlining policy recommendations to regulate and reduce these products, underscoring that education and consumer-focused behavioral shifts are still insufficient to address the public health threat. “This rise in UPFs is driven by powerful global corporations who employ sophisticated political tactics to protect and maximize profits,” stress The Lancet authors. “Deteriorating diets are an urgent public health threat that requires coordinated policies and advocacy to regulate and reduce UPFs and improve access to fresh and minimally processed foods.”