The hype around protein is booming, especially with the US 2025–2030 Dietary Guidelines for Americans explicitly encouraging greater protein intake. The US health administration has placed meat and dairy high on the food pyramid, leaving questions about the role of plant protein, the quality-versus-quantity debate, and the industry influence underlying the guidelines.Nutrition Insight speaks with plant-based meal kit provider Purple Carrot and Soy Nutrition Institute Global to explore why plant-based proteins should be central to healthy diets and whether they are being sidelined by the food industry.
