The sports and active nutrition markets are developing more personalized, science-backed solutions that can fit into their busy lifestyles. To meet demand for high-quality products in “snackable” formats, industry players are investing in real-world research and verifying ingredient quality and efficacy through third-party organizations. Nutrition Insight discusses developments with Bioiberica, TSI Group, OmniActive Health Technologies, FrieslandCampina Ingredients, and Balchem. Antonio Vendrell, marketing director at Bioiberica, notes that sports nutrition is no longer “just for sportspeople.”
