Consumers’ interest in improving focus and brain health is driving cognitive supplement launches. Experts from MartinBauer Nutraceuticals, Kerry, Saanroo, and Balchem tell Nutrition Insight that the market is moving toward holistic health solutions as the industry recognizes the interconnectedness of cognition and gut, metabolic, and mental well-being. Innova Market Insights data indicates an annual growth of 4% in cognitive supplement launches between April 2021 and March 2026. In the last year, vitamins and minerals, as well as botanical supplements, were leading categories in these launches.
