Amid ongoing consumer “pill fatigue,” the nutrition industry is exploring new formats to meet demands for fun and convenient formats, such as gummies and functional foods or beverages. However, it is challenging to include efficacious doses of non-soluble health ingredients in formats beyond traditional pills and capsules. To address this issue, Infusd Nutrition has developed a technology that transforms fat-soluble and insoluble nutrients into water-soluble solutions that enhance stability, bioavailability, and performance.