AI can compress discovery timelines in nutrition innovation and generate a wealth of new ideas. However, industry experts underscore that successful use of the technology requires scientific validation of AI-generated insights, high-quality data, human oversight, and clear communication on its use to customers. In the second installment of our series on AI in nutrition, Nutrition Insight speaks with representatives from Brightseed and Nuritas, as well as independent marketing and R&D experts, about the challenges companies face in working with the technology and how to overcome them.
