Active nutrition is no longer reserved for athletes but is expanding its consumer pool to all consumers. As focus shifts away from sports performance and building muscle, consumers seek products targeting longevity that support them in living an active life for longer, through personalized nutrition. Nutrition Insights speaks with experts from Saanroo, Lonza, Tirlan, Bioiberica, and Layn Natural Ingredients about how the industry is shifting from a one-size-fits-all approach to customized products targeting different health aspects.
